Tue 17 Jul 2007
6:50 pm
The transition from E3 '06 to E3 '07 was a jarring one, with the size downgrade being only the most obvious change. The central hangar where the E3 show floor was held was supplemented by several hotels where exhibitors demonstrated their biggest titles behind closed doors, all but defeating the point of having a smaller, press-only event in the first place. Additionally, press meeting rooms would be used, cleared out, rebuilt in about 15 minutes or so, and then everyone would troop back in. A smaller, more exclusive E3 isn't that bad an idea, but a less effective one doesn't help anybody. So, onwards with the evolution.
Now that everyone has come home, a survey has been sent around indicating the possibility of more changes for next year. A few tweaks to efficiency are a given, of course, but bigger differences are also being discussed. It's pretty obvious that the E3 organizers are aware of the problems, as indicated by questions about Barker Hanger and the Fairmont Hotel, which were farthest away from the hotels where events were scheduled. Also up for the possibility of change is the date, with options being discussed for May through August. The most surprising change for regular E3 attendees is a potential move from LA, though, to San Francisco, Laguna Beach, Sand Diego, or Santa Monica. Or maybe E3 will stay put in its home city. Who knows at this point? The only thing definite is that more changes are coming.


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July 18th, 2007 at 1:37 pm
“The most surprising change for regular E3 attendees is a potential move from LA, though, to San Francisco, Laguna Beach, Sand Diego, or Santa Monica.”
E3 was in Santa Monica this year, wasn’t it? So if you count that as “out of LA,” then it’s already gone!
A move to SF seems a bit more logical if it’s going to get more intimate, as many game studios and industry press offices are already there. I’d think it would be much easier for them to stage something in their own offices or in their own backyard, so to speak.
July 22nd, 2007 at 12:43 pm
I really hope that this is the ESA’s way of subtly back-pedaling to the previous format.