Now the excitement truly begins.

Viewers who tune in to watch the CBS EliteXC Saturnay Night Fights will be treated to the first-ever television commercial of Street Fighter IV. The program is scheduled to air this Saturday, May 31 at 9pm. According to the press release, the trailer will make its debut immediately following the bout on the StreetFighter.com (featuring a countdown to the trailer set to run simultaneously with the commercial) along with an official GameStop prorder campaign for the Xbox 360 and PS3 versions. All customers who receive a limited-edition collectable Street Fighter Tribute artbook, illustrated by top artists from the comic book and video game industries.

It just keeps better guys - we can’t wait to finally get our personal hands-on session with SFIV this year at E3.

Editor’s Thoughts: Back when the game was still in its 2% phase, it was hard to keep my optimism up. However, all the recent updates that’s revealed a massive rehaul of Chun Li and Ryu’s designs, new original characters and an upcoming announcement to follow on May 30 has clearly made raised my enthusiasm beyond words.