I’m all for helping to spread the word on newsworthy events that would have significant interests to our readers, but certain PR agencies should really spend a bit more thinking about what they sent out to gaming enthusiasts.

I received an email from G4 a few days ago, informing me about their ratings for Attack of the Show. It reads as follows:

I wanted to let you know about the recent ratings success for G4’s ATTACK OF THE SHOW. ATTACK OF THE SHOW: TOKYO ‘06 followed the show’s intrepid hosts on a tour of Tokyo as they scoured the city and the Tokyo Game Show for the latest in games, gadgets, comics and other cultural oddities. On-the-scene reports from the floor of the annual video game show gave viewers in-depth access to all the eagerly anticipated new games and consoles.

As a result, AOTS’ ratings for the week of September 25 were the highest since the show’s re-launch on May 15, 2006. The week of special episodes shot in Tokyo gave the show a 55 percent HH rating increase and M18-34 rating’s were up 22 percent compared to the show YTD averages (since the May re-launch). Average total viewers also nearly doubled (+98%) for the week.

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ORLY? O_o Tell me more!!! (NOT!)

It ended with “let me know if you have any questions…” Why the hell would I want to ask them about their ratings or the show. I already know what it’s about. Seriously. Emails like this have about as much importance as those Viagra and animal porn ads that clutter my inbox. Send me things that matter like G4 is creating a new affiliate program or G4 is shutting down its operations …anything but “hey, did you know our ratings kick ass!” Congrats, but please — stay away from the shill crap.