Andrew Martin

Less than a week ago, Sony announced a $100 price cut for the 60GB version of the PlayStation 3, bringing the asking price down to $499.  An 80GB model is also in the works, and it will retail for $599.

Do you like magic tricks, kiddos?  I certainly hope so, because Sony just made the 60GB model disappear.  Once supply runs out, the days of the $499 PS3 will have come to an end.  Then there will be only one model for sale, and it will cost… that's right:  $599.

Essentially, Sony played the public relations machine like a champ.  They generated a huge buzz about a "price drop" just before E3, talked about how wonderful they were for doing so at their presser, and then quietly released the rest of the story once the smell of virgins cleared Barker Hangar.  

Of course, the news isn't all bad.  That $599 now buys you an extra 20GB and a copy of MotorStorm.  But the sad reality is that the previously stated price drop is nothing more than a clearance sale.

Now you see it, now you don't.  How's that for a trick?