Andrew Martin

For those of you still waiting with bated breath for a Nintendo Wii to call your own, I have bad news.  The hardware shortage is expected to continue for the foreseeable future.  According to Nintendo bigwig George Harrison, there is a distinct possibility that finding a Wii during the 2007 holiday season might be as difficult as it was last year.

Using his powers of convoluted corporate jargon, Harrison named a couple reasons for his company's inability to meet consumer demand.  His most amusing excuse was that they were "trying to figure out what's the reasonable monthly level."

Here's a hint, Mr. Harrison:  it's probably a spot higher than the meager quantity you've been shipping. 

The Wii has been a runaway hit since its release eight months ago.  While it is certainly understandable that their unpredictable success would cause shortages at launch, this chronic inability to deliver an adequate supply of their product eight months later is baffling.  If these shortages continue into the holiday season and 2008, it will be downright embarrassing.

A year is plenty of time to correct your production methods in order to meet an overwhelming demand.  This is particularly true of a deep-pocketed company like Nintendo.  

Remember, kids:  if you don't have a Wii on Christmas morning, it means that your parents don't really love you.  I recommend that you cry about it until daddy starts drinking from his grown-up bottle and calling mommy dirty words.