Bloodrayne 2 marketing details revealed
Find out how Majesco plans to get all eyes on their senusal femme fatale.

by Chris Scantleberry e-mail | September 30, 2004

Majesco has revealed its upcoming marketing plans for Bloodrayne 2 which will create an significant incentive for fans and newcomers interested in the upcoming sequel. Here’s a breakdown of the forthcoming campaign:

• High-profile cross-promotional partnership with MTV2 celebrating the launch of BloodRayne 2 that includes:

  - BloodRayne 2/Headbangers Ball Launch Event on October 21, 2004 from the House of Blues in Los Angeles;
  - Taping of a special October 30th Halloween edition of MTV2’s Headbangers Ball from the BloodRayne 2/Headbangers Ball Event
  - Exclusive sponsorship and integration within Headbangers Ball programming specials;
  - Extensive promotional campaigns on MTV, MTV2 and MTVU;
  - Online sweepstakes where one lucky winner gets to attend the party;
  - Exclusive integration of BloodRayne 2 messaging around the packaging and promotion of the Headbangers Ball CD.

• National print and online advertising campaign appearing in major video game publications, as well as targeted lifestyle publications including FHM, WWE Smackdown and DC Comics;
• Exclusive pre-sell program at Electronics Boutique and GameStop whereby consumers who pre-order a copy of the game will receive a BloodRayne Collector’s Edition Comic Book Preview;
• A movie adaptation of BloodRayne is currently filming with Kristanna Loken (T3: Rise of the Machines) portraying the title character, and Academy Award winning actor Sir Ben Kingsley (Gandhi) playing her father, Kagan. Michael Madsen (Reservoir Dogs), Michelle Rodriguez (SWAT) and Ben Davis (Pearl Harbor) also star;
• A specially created music video debuted on MTV2’s new “Video Mods” program where BloodRayne performed Evanescence’s “Everybody’s Fool;”
• Appearance in Playboy’s "Women of Gaming" in the October issue;
• BloodRayne: Skies Afire comic book by Echo 3 scheduled for December;
• BloodRayne 2 video game demo to appear on the Official Xbox Magazine’s demo CD for November
• Official BloodRayne 2 strategy guide by Brady Books will be available at launch;
• BloodRayne 2 September cover feature in the video game magazine, Play;
• Creation and launch of BloodRayne2.com web site to keep more than 100,000 subscribers updated on the game.

Bloodrayne 2 will be released on Xbox, PS2 and PC platforms October 12 for an MSRP of $49.99.